why is customer satisfaction important?

                     Why is customer  satisfaction important?

              As you see this is a puppet and people direct and move these puppets for some reasons.Customer satisfaction is also like that.When people's expectations about some goods equal to goods' performances this means that people are satisfied or their performances exceed people's expectations this means that these people are delighted.Moreover  delighted people spread these experiences to other people(word of mounth).They can comment about the product very positively and  other people are affected from them and  they would like to buy that product.In other words these people direct other people about the product Or dissatisfied people can affect negatively and others may not want to purchase these products.These people are like people who direct puppets.They can guide to others.As a result if companies want to develop and make profit they have to notice the importance of customer satisfaction and they have to develop their customer services.